Design formed, not formulated.

For Think Forward Financial, a dynamic visual identity was developed to reflect the firm's innovative approach to financial services. The branding strategy emphasized forward-thinking and trust, incorporating modern design elements and a cohesive color palette to resonate with clients seeking progressive financial solutions.​

In collaboration with Markets Media, a comprehensive design overhaul was executed to enhance the publication's visual appeal and user engagement. This involved redesigning the layout for both print and digital platforms, ensuring a seamless and engaging experience for readers in the financial sector.​

In collaboration with Andrea Steele Architecture, a visual identity was developed to embody the interconnectedness between built environments and social structures. The design centers around an uninterrupted line, symbolizing continuous connectivity and engagement. Through minimalist aesthetics and deliberate simplicity, the branding communicates the firm's dedication to fostering ongoing dialogue and meaningful interaction with the community—positioning architecture as a continuous, evolving conversation.

For the luxury residential project at 647 Baltic, a comprehensive visual identity system was developed. The collaboration with Corcoran New Development focused on crafting a sophisticated brand narrative that resonates with the target market. This involved creating a cohesive visual language that reflects the luxury and exclusivity of the property, ensuring consistency across all marketing materials.​

For Global Trading, a strategic rebranding was undertaken to position the company as a leader in the international trading arena. The new visual identity incorporated global motifs and a sophisticated color palette, conveying the company's expansive reach and expertise in facilitating cross-border transactions.​

In partnership with Jacobs and Studio Gang, brochure and infographic designs were produced for a public-facing document for the NYC Department of Environmental Protection. The design aimed to present complex environmental data in an accessible and engaging manner, utilizing clear visuals and intuitive layouts to effectively communicate with the public.​

Collaborating with the Alliance for Jewish Theater, a vibrant and culturally resonant visual identity was crafted. The design elements drew inspiration from Jewish heritage and Yiddish theater, creating a cohesive brand that celebrates the organization's mission to promote Jewish theater arts.​

For Cherry, an innovative fintech startup, a fresh and dynamic brand identity was created to resonate with its tech-savvy audience. The visual approach featured bold typography paired with an energetic color palette, effectively capturing Cherry’s vibrant spirit and forward-thinking approach to financial technology. The branding communicates accessibility and modernity, positioning Cherry distinctly within the competitive fintech landscape.

Design and production of Architectural Record Books, for public and private consumption, on behalf of the US Department of State. Workflow strategy, set-up, and management for contributing experts.

A comprehensive design was adapted and evolved for The Peebles Corporation to support a public referendum. The branding strategy was tailored to effectively communicate the corporation's vision and proposals to the public, ensuring clarity and engagement throughout the referendum process.​